November 2022 – April 2023
We were commissioned to conduct a piece of work exploring opportunities in the TV and film making industry for job seekers in Rhondda Cynon Taf. The work was commissioned by Rhondda Cynon Taf County Borough Council Arts service, to support Communities for Work Plus (CfW+) in their work with job seekers in Rhondda Cynon Taf. The brief was to support the development and sustainability of the creative industries through a number of activities, including research into opportunities in the creative industries across the county; an awareness raising campaign; event(s); and a detailed report. We collaborated with Russell Todd of Grow Social Capital CIC, Dave Evans, Memet Ali Alabora and Leila McLorin at award-winning campaigns agency bak, and Jarrad Terry from RCTCBC Arts Service.
The research methodology comprised:
- Desk research of the TV and film making industry;
- Engagement with employers in the TV and film making sector in South Wales;
- Engagement with industry agencies and training providers;
- Two focus groups with CfW+ staff;
- A focus group with serving prisoners (as part of a separate study on prisoner education).
The focus group with prisoners took place as part of a separate research project exploring prisoner education. Inside Out Support Wales (ISOW) kindly agreed to include questions about employment in the TV and film making industry on our behalf. We had no direct contact with job seekers and/or clients of CfW+.
In addition, a public-facing campaign was developed which directs viewers to a landing page with information on opportunities. The campaign was informed by the research activities. A number of real-life case studies of people currently working in TV and film were recorded to appeal to the client base of CfW+. A creative document was prepared by bak, and fed into by the whole team, leading to the creation of an identity and brand for the campaign. Bak also designed the website, and the whole team contributed content.
We compiled a detailed report with information about the screen industry in Wales, along with opportunities and advice for people wanting to make inroads into the industry. You can download the full report below:
Change Your Focus – Final Report EN
Change Your Focus – Final Report CYM